Tagchat logo & branding
Tagchat is a messaging application that allows you to organize and mass message groups of people in an efficient and convenient way.
This initial brand identity work focuses on the flexibility and playfulness of the app. The logo is inspired by the shapes of building blocks, a common and basic children’s toy that elicits social interactions and creative play. It also speaks to the function of the app, in which users can build and breakdown their interface as they please.